Friday, 4 December 2015

Youtube Ads - I Wouldn't Pay.. Would You?

Advertisements on Youtube can be so annoying! Especially when you want to show someone something and you had to wait for Youtube to load, and then on top of that waiting for the ad to finish? Recently, Youtube has come up with the option to skip the ad after 5 seconds; but,  this option is not provided with every video. Having the option of not sitting through unnecessary advertisements would be a great, I would even be willing to pay a fee for it. However, having to pay a monthly fee of $9.99 is a bit drastic.

There are many innovative ideas that are currently being offered in the marketing place. This means that people are spending their money on different things that they may see as "useful", when they really aren't. The $9.99 people would be paying each month would add up to $119.88 a year. This money could be put towards essential expenses, which most wouldn't take into consideration during their purchases.

Netflix is about $10.00 a month, but it has so much more to offer. For example, they provide a one month free trial, which allows the buyer to test it out and see whether or not it is worth subscribing to. Also, Netflix itself has a variety of different tv shows and movies, which makes it even better. I believe that if Youtube offered the same type of idea it would have more customers. Another way to get more people interested in this service could be starting off with a one time fee of something around $5.00. From there, once people notice how convenient it is, the service will expand and the demand will increase. That would be the best time to charge people a monthly fee and increase the price.

Therefore, although I am 100% on board with this idea and think that it is reasonable, I still think that the price and promotion need to be negotiated in order to satisfy peoples needs. If all the marketing tactics are set up properly, this service could be extremely successful.